Headliners Marketing Manager
The Marketing Manager will oversee the creation and implementation of marketing programs for venue events, products & venue branding across venue touchpoints including onsite placements, web, social, email, digital and traditional media buying. This individual will be responsible for driving revenue to the venue through the development of marketing strategies designed to grow awareness of upcoming shows, promotions and overall venue branding and community engagement.
Ideal candidates will have extensive music knowledge and background in event planning, concert and live events and/or extensive marketing experience; familiarity with multiple music genres and the ability to work in a fast paced, deadline driven environment while juggling multiple tasks.
+ Oversee regional Venue Marketing efforts including progress and performance to ensure work is completed correctly and on time.
+ Manage marketing workflows, approvals and assignments
+ Work with venue GM & ops team to ensure ancillary & hospitality marketing needs are being met
+ Oversees venue social media working with the Social Media Manager on day to day posts, announces, on sales, promotions, branding, creative creation, and implement a quarterly plans designed to grow social followers and venue product exposure while increasing engagement across all platforms
+ Work with social media manager to ensure best practices and latest trends roll across venue social handles and that process outlined in quarterly strategy is being followed
+ Create “tailored” ad plans (based on budget), along with promotions and creative to be submitted to management and agents in a timely fashion
+ Oversee marketing budgets and operate within established financial parameters
+ Assist in developing new processes to streamline projects for the team/company
+ Day of show event coverage as necessary to be coordinated between the Venue Marketing Manager and Social Media Manager
WHAT THIS PERSON WILL BRING
+ Minimum 5-7 years marketing experience in activities that have prepared you to successfully perform the job described above.
+ Exceptional written and verbal communication skills to professionally present marketing concepts and strategies to artist management.
+ Work well in a team environment
+ Ability to prioritize and meet deadlines
+ Entertainment industry experience preferred.
+ Team player with outstanding interpersonal skills
+ Active problem solver, instilled with a sense of urgency for projects large and small
+ A highly organized person who enjoys working on multiple campaigns at the same time and can balance tasks effectively
+ High level creative direction or marketing experience in live music entertainment or industry related field
+ Previous leadership experience and staffing
+ Strong G-Suite skills
+ Good working knowledge of Adobe Creative Suite, and multimedia management software
+ Experience placing traditional and digital media buys including META, Google Ads, Print, Radio, etc.
+ Familiarity in marketing analytics around digital campaigns to assess engagement and conversions around ad spends.
+ Ability to learn and efficiently use project management software/tools
+ Experience with digital asset management systems and workflows
Email resume to info@HeadlinersLouisville.com